If you are like me, you view gift giving as a sport. You work hard to find THE perfect gift for each person in your life. You agonize and vacillate between items. Then comes the moment of truth. Game time. The presentation of the gift…

And then…

the giftee receives your masterpiece of perfection with mild enthusiasm and a half-hearted “thanks…” What happened? Where did you go wrong?

The science of gift giving 

We’ve all been there. Despite our best intentions, we end up purchasing gifts that aren’t what recipients want or need.

According to research, there is a methodology to being a good gift giver. Read more

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